The recent Eaton Fire has affected many in our community, and we understand how challenging these moments can be for both businesses and property owners. We want to ensure that all businesses in Playhouse Village have access to the resources and support available to help with recovery. Below, we’ve compiled key information about loans, grants, and other resources that may be useful for businesses affected by the recent wildfires and windstorms.
Latest Updates
New Paid Street Parking Program
After many years of planning, paid street parking is operational in parts of Playhouse Village. With new multi-space meters and pay-by-app capability, visitors will soon be able to find parking more quickly, park for longer than current time limits, and pay easily via smartphone or credit card. While introducing paid parking will be a significant transition for businesses, employees and visitors alike, the goal is to generate benefits including improved access, safety, and quality of life for everyone who makes Playhouse Village a thriving place, such as:
- Maintaining and improving parking infrastructure
- Enhancing pedestrian and streetscape amenities
- Supporting local mobility programs
- Contributing to neighborhood beautification and safety efforts
To learn about parking rates, meter zone locations, the parking commission, and more, visit the Playhouse Village On-Street Parking page on the City of Pasadena website.
North Hollywood to Pasadena BRT Project Update
The North Hollywood to Pasadena Bus Rapid Transit (BRT) Project is part of Metro’s plan for better transit. This project will connect the cities of Los Angeles (North Hollywood and Eagle Rock communities), Burbank, Glendale, and Pasadena through a new zero-emission BRT service while improving access to jobs, education, and other important destinations.
Metro will begin construction in Pasadena according to this schedule:
- E. Colorado Blvd / S. Lake Ave: April – August 2026
- E. Colorado Blvd / Los Robles Ave: June – October 2026
Anticipated Impacts along Colorado Blvd include:
- “No Parking” signs within immediate work area
- Lane reductions
- Temporary crosswalk and sidewalk closures
- Flaggers & signage to direct pedestrians to nearest crossings and walk paths
- Saw cutting, curb ramp and sidewalk demo
- Driveway and business access will be maintained
To receive project updates directly to your email, sign up at metro.net/nohopasbrt. Or attend one of the Quarterly Community Meetings through end of construction.
B-2-B Space Share
Got room to spare? Help a displaced business thrive. LA County has launched Business-to-Business Space Share, a free exchange platform that connects displaced businesses, including non-profits, to temporary workspaces generously donated by other businesses throughout LA County. If you have space to donate, check out the FAQ for instructions on how to get added to this directory.
Webinars
Social Media Webinars
First Impressions That Sell: Set Up Your Social Media the Right Way (FREE)
In this hands-on workshop, you’ll learn how to set up your social media profiles clearly, professionally, and strategically so they attract the right audience and communicate what you offer at a glance. You’ll walk away knowing exactly what to say, what to show, and how to look credible without being overwhelmed or tech-savvy.
Thursday, March 19 @6PM-8PM | Hosted by NEW Women’s Business Center Los Angeles
Social Media Solutions: Making Facebook Ads Work For You (FREE)
Uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget.
Wednesday, March 25 @3PM-5PM | Hosted by El Camino College SBDC
Canva 101 for Entrepreneurs (FREE)
You know you need to show up online—on social media, with flyers, with visuals that make your business look professional. But the thought of designing posts, creating brochures, or making Reels stops you cold. This workshop is your breakthrough. Facilitator will walk you step by step through Canva Pro (with a 30-day free trial), showing you exactly how to create the designs you need:
Thursday, April 16 @10AM-12PM | Hosted by Long Beach SBDC
Marketing Webinars
How To Sell When You’re Not A Salesperson (FREE)
This workshop has been built to help you learn much of what you need to know, like understanding the components of an effective sales pitch, learning the tools necessary to build an effective pitch for your business/product, and so much more.
Thursday, March 19 @5PM-6PM | Hosted by Long Beach SBDC
How to Set Up Your Google and Yelp Business Profile (FREE)
Learn step-by-step how to set up and optimize your Google Business Profile and Yelp so customers can easily discover and trust your business. We’ll cover tips for adding accurate information, uploading engaging photos, collecting reviews, and boosting your local visibility. By the end of the session, you’ll have the confidence and know-how to make your business shine where it matters most. Make sure your online presence works as hard as you do.
Tuesday, March 24 @2-3PM | Hosted by NEW Women’s Business Center Los Angeles
Live Q&A: All About Marketing Your Small Business (FREE)
Strategists and SBDC Advisors will answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop strategic partnerships, event marketing, business operations, recruiting, franchising, and more.
Thursday, March 26 @9AM-10AM | Hosted by Long Beach SBDC
Operations Webinars
Customer Service: Improve Your Establishment’s Approach to Communication (FREE)
In any small or full-service restaurant, customer service is key. Interactions between staff/customers will influence the overall customer experience and these impacts can create a lasting positive (…or negative) impression, depending on how they are handled.
Monday, March 23 @ 11AM-12:30PM | Hosted by Pacific Coast Regional SBDC
Registration Required
Cash Flow Fundamentals: Keeping Your Business Alive (FREE)
Profit doesn’t equal cash — and many businesses fail because they run out of money, not customers. This webinar explains how cash actually moves through your business, why timing matters more than totals, and how to spot cash flow problems before they become emergencies. You’ll leave with practical tools to manage inflows and outflows so your business can survive and grow.
Tuesday, March 24 @ 1PM-2:30PM | Hosted by Pasadena SBDC
Registration Required